While working at Cole & Weber I was asked to present a concept that was a bit more versatile than a bus wrap. It needed to fit into the larger campaign that was presenting a line of summer drinks for Tully's Coffee. My idea was a lowrider style ice-cream truck that could go to events and wherever people were gathered bringing samples and activities to spread awareness. They were excited about the pitch and I was tasked with art directing three trucks creation for this guerrilla marketing campaign. Once the plan was in place I helped see it through with tons of help from Kelly Showalter (producer) and local companies like Cartoys, Midnight Window Tinting, Arscentia graphics etc.